Wales’ leading training provider that aims to make a positive difference to people’s lives by providing excellent learning programmes has unveiled a new recruitment campaign with four inspirational learners at its heart.
Apprentices John Oates, Megan Hession, Emily Smith-Jaynes and Daniel Morris are the focus of a new promotional campaign from ACT Training, which helps young people into the workplace.
The digital, print and PR campaign is entitled ‘Day in a Life of’ and features real stories of real apprentices of ACT.
The campaign has been created to increase awareness of ACT’s traineeship, apprenticeship and higher apprenticeship programmes and vacancies to this year’s college and school leavers and kicked off on Thursday 1st June 2017 with a private ‘red carpet’ screening event at ACT Training’s Head Office in Cardiff.
The apprentices featured are all at different stages of their career but they are all making great progress in the world of work. Their stories aim to make vocational training more appealing to a younger audience and communicate the range of options and opportunities across a diverse number of career sectors available at ACT Training.
Jayne McGill-Harris who is the Senior Marketing and PR Manager at ACT Training said: “Despite the number of options available to young people, university is still the age-old route that young people and their parents prefer. Therefore ‘Day in a Life of’ has been designed to raise awareness of apprenticeships in a real way that other young people can relate to. We follow the stories of four amazing young people who have really excelled in their career by pursuing the earning and learning apprenticeship route.”
ACT Training, which has been providing training to diverse intake of learners for almost 30 years and was awarded the gold accreditation against the Investors in People Standard last month, has celebrated learner success and achievement year on year. Last year alone the training provider helped over 6,500 young people achieve their career ambition through its vocational training provision.