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This qualification is for learners who work or want to work in the marketing sector. These qualifications are for those working in roles such as Marketing Executive, Marketing Manager or Account Manager/Executive. It allows learners to learn, develop and practice the skills required for employment and/or career progression in the marketing sector.
An assessor will visit the candidate at their workplace once a month for approximately two hours. In addition to this, they will be set approximately four hours of work to complete before the next meeting. The knowledge units will be taught in five off-the-job workshops and assessed using assignments or tests in order to ensure that the learner has gained the underpinning theory and principles required
Analyse competitor activity
Contribute to the development of a marketing plan
Evaluate and improve own performance in a business environment
Work with other people in a business environment
Options units [not exhaustive list]
Use digital and social media in marketing campaigns
Conduct market research
Evaluate market research data
Maintain a portfolio of products and/or services
Design marketing promotions
Implement a marketing plan
Develop an advertising campaign
Specify the design requirements for marketing databases
Up to 12 months
City and Guilds Level 3 NVQ Certificate in Principles of Marketing
ACT Head Office, Ocean Park House, East Tyndall Street, Cardiff, CF24 5ET.
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